Lemons Uptown?

Around 75th and 9th I hear children yelling, "fresh lemonade, twenty
five cents!" I can't imagine a lemonade stand taking place on these
manicured city blocks with their awnings and doormen, so I follow the
yelling. I turn on to 76th and find two five year old girls who are in
fact selling lemonade. Unlike the stands I had when I was little, from
the back of a wagon or top of a milk crate I would pull down the block
as my mom shouted after me "You need to pay me back for the juice
concentrate," this stand was the phantom tollbooth of lemonade stands.
It was a giant plastic contraption with chairs, cooler, cup dispenser,
and awning built in. Two nannies stood behind the stand and watched as
the two girls yelled out to Saturday morning temple goers in heels and
dress clothing, "25 cents!" The whole thing seemed an awful business
model, but I'll get back to that.
I continued past the stand, walking uptown on Lexington, and ended up behind a mother and daughter.
"What did other kids wear for dress-like-it's-a-work-day?" the Mother asked.
"Jenny went as a CEO like her dad," the little girl said.
"Oh yeah. And what did she wear?"
"A black coat and some fancy shoes."
"How about Tita?"
"She was..an umm...an investment banker!"
"Like her mom. And she wore...?"
"A tie."
It was apparent from this conversation that these uptown children are well
exposed to the business world. However, it's obvious from the lemon girls that they aren't benefiting from this exposure. With a $200 dollar lemonade stand, and two $25/hour nannies, how can selling 25 cent glasses of lemonade to passing strangers ever get them out of the red? Not even a black coat and fancy shoes, like the kind Jenny wore, could save them. Maybe Tita's mom can.

3 comments:
Very nice...my lemonade stands used to consist of the most awful lemonade that I bought in a jug from my corner store and people bought from me out of pity and nostalgia.
I always wanted one of those fancy stands...
That is a pretty good econ lesson
They just want to rough it, just like Diane Arbus didjavascript:void(0)
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